Subject: Personal Branding
Project: Logo

I made this logo for a class project to create a corporate identity. I decided to take the opportunity to make one for myself.

"Sure as Blue" was my personal website before I purchased this domain name. It has since been reincarnated of sorts for use as my Etsy store name. I dropped the associated eye imagery, but kept the nested, stacked text for some of my promotional materials.

The name came from the writings of Canadian musician Hawksley Workman, "Beauty itself may not be worth our blood, but the truth of it, SURE AS BLUE, is."