Client: Jewish Community Center of Broome County
Project: Logo

I was approached to design a new logo for the JCC's fitness center while employed by The Reporter Group. The JCC already had a few taglines in mind, so I decided that the logo should focus on text rather than imagery. Plus, their fitness center doesn't focus on one particular aspect of fitness, like weightlifting for example. Classes vary.

A tagline frequently used by the JCC, "for every body," was combined with, "transform yourself" to make it specific to the fitness center. The Star of David was used over the "j" to draw attention to the location and a heavier weight was used to accentuate the "fitness" aspect.